ÔĽŅThe branding monologue

I talked to a friend the previous day and he was addressing me on the concerns which her company is facing in the marketing sector…the “branding monologue.” 

For most successful production companies today, investing in marketing programmes plays a key role in the success of sales of their products. Therefore if you want to keep interest of your products to your consumers, you must be ready to invest. 

So, what are some of the factors that boost the sales of your products?…branding and advertisement. For her company, it’s doing well with the advertisement but it’s maintaining a monologue branding.

For ‘monologue branding’ I mean, whatever labeling the company used for its products over 5 years ago, is what it’s still using today. It’ll be a cliche to the eyes of the consumer and eventually when it turns all boring, and a new competitor comes in, the stocks will stagnate on the shelves due to the low buyout. 

So, for her company, they came up with a new slogan, “why change our labeling while the brand name is selling itself?” Total sleep out on their work! On a short study , I came to notice, while they are on a holiday spree in their offices, their products on the supermarket shelf and retail stores were facing a declining sell out compared to their competitors.

Changing the branding design on the labels of your products introduces a fresh eye to the consumer. Most people buy things today based on the attractiveness of the product itself. This may include from the shape of the product package, ‘graffiti’ on the product labels and also the color design used. One of the reason we don’t use the first generation Nokia phones or the old model Zenith TV today is because people got tired of the monologue color of black and white.

So as much as the brand of your product is selling today, don’t cut on the cost of marketing. The reason why Coca-Cola is still the leading company in the market share soft drinks companies is because it invests a lot in marketing. It’s the one of the best ways to get in reach of the consumers to identify your brand and products. 

So as much as the ‘unnamed’ company personnels are slacking in their offices, it’s a pity that they are facing a downfall, unknowingly, out of ignorance. And much worse in that they fall deaf to other people’s ideas in a belief that they’ve got a hold.

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Expectations, the motivation killer?

I don’t know if it usually happens to me or it’s something experienced by other people but things done on dire preparations tend to be a little boring. Take for example, a photo captured out of pure unknowing tells more of the story than that caught out of an aware pose. An outdoor activity tends to be more fun if done without prior preparations than that done out a fully packed suit. A surprise date tends to be more interesting than that which is planned. 

My thought is that, an unplanned, out of the office activity tends to be more interesting due to the various number of probable outcomes to be expected. There isn’t much expectations that can make you feel disappointed if they don’t come to be or happen for that instance. A date gone wrong tends to be called so due to that ‘bad’ unexpectected factor that came to play that wasn’t in one’s plan.

Ever planned an event and mailed your friends a date you’re to meet up. Then come that day and while your friends are all happy and cheerful ,you seem to be a little dull? Turns our that your brain is usually stimulated in a stream of thoughts…what’s now?, next?, or after?,…that tend to make you overthink. Like…how interesting will they find my event?…how much will they like my food?…how will they rate this compared to other events we’ve attended? One small disapproval may leave your positive expectations spiraling down to a fall. 

The reason why some relationships don’t last is because of expectations having being placed there in the first place. The reason you’ll find a BlackBerry boring to you is because you expected it to perform like an iPhone. The reason you keep deleting your selfie photo claiming it’s not all nice it because you expected it to look better. The reason you find your brand new Toyota all boring is because you expected it to perform like a Subaru Impreza WRX. 

All am trying to say, the more the expectations, the more the disappointments. If it’s not an official event, don’t raise your hopes to high. If you’re planning to do something, don’t overdo it. Don’t do it to please, but to enjoy. Let it flow ūüôā

When the humanity in us is dying slowly…

Not so long ago, people lived in a harmonious way to prove the existence of humanity is through unity. The sick got taken care of, the wounded wouldn’t have to be rushed to the hospital first to get patched up, the elderly would be taken care of with great affection, charitable events would be done at large for the less fortunate and in times of disasters or tragedies people gathered up to help.

What happened to all that?

Today’s world is full of self-centred individuals. More and more elderly people are being abandoned by their families, the margin between the rich and poor is growing larger, the sick are no longer visited, the desperation for attention is becoming like a disease and the lust and desire for money is like the epicentre of a great outbreak.¬†

Social media is like the new gateway to connections, which it is, but very ironical for someone to have hundreds of online friends but barely knows his/her next door neighbour. There’s this slogan today, “Say hi to your neighbour, the keys to your house at times get lost.”

The appetite for followers. Yes that urge which is like a parasite sucking away the reality and might leave you anaemic to what is happening around you. If your house catches fire, your 2M Instagram followers won’t come to help you put it off. All they’ll do is double tap to like, it’s all you ever wanted after all, isn’t it?

Stop with the cameras already. If you see someone in a tragedy, rush to help. Your camera is not a CT scan for diagnosis. A little help may be the chance to help that person recover. 

Where has your act of mercy gone to? Did you see the blind person, elderly or child trying to cross the road? If you did, did you help them get across to the other side or did you wait for someone else to do it so that you can share pictures portraying there heroism? He/she is not a hero but human, I don’t know what to say about you.¬†

For the sick, how many have you cared for or visited? It’s not a must you carry something with you, your presence is enough for them just to know someone still cares for them. Don’t leave them in isolation, it’s not like they are doomed for death, they still have a life to live as long as they are breathing. Make them see how worth it is. It may be the only hope to not giving up in life and gain a quick recovery.

Some of us have worked hard and gained the riches of the world. But as they were so busy with themselves, day by day were their parents were also getting older and they forgot about them. As a day passes by, we’re growing older and not younger. If you forget all the sacrifices your parents made to get you where you are today by absconding your duty to the elderly, your time is not too far to come. We say, just yesterday I was a child, I can’t believe how fast I’ve grown! Well, tomorrow is not eons away. Love your parents and give them more affection that you can recall them giving you.

Wealth is good, it portrays as the reward to your hard earned work, not unless you obtained it in the wrong way. But being selfish is also wrong. Show some act of charity with a kind heart. After all, when you die, what you’re so selfish with, you’ll leave other people spending it.

Remember what goes around, comes back around unless you change your actions sooner.

Cheers,

Kevin